About Us

Sterling BMW isn’t just a dealership – it’s a Newport Beach staple and a true hub for the local BMW community. From sponsoring neighborhood schools and supporting charity events at Hoag Hospital to hosting enthusiast gatherings like Bimmers & Bagels, Sterling BMW has grown into a pillar of the community on Pacific Coast Highway. With a full lineup of new BMW models and a deep, diverse selection of pre-owned vehicles from all makes and brands, it’s become the go-to spot for drivers who want premium cars, a laid-back coastal vibe, and a team that genuinely cares about the people they serve.

The History of Sterling BMW

Sterling BMW has a long and unique history in Orange County, beginning as the very first BMW dealership in the region and evolving into the Newport Beach landmark it is today.

Sterling BMW Locations Over the Years

3200, 3150, 3000, 2930 West Coast Hwy, Newport Beach, CA 92663

Previously: 1540 Jamboree Rd, Newport Beach, CA 92660

1970 – The Beginning

In 1970, Leroy “Roy” Carver brought BMW to his Rolls-Royce dealership at 1540 Jamboree Rd in Newport Beach, operating as Roy Carver Rolls Royce and BMW. This store was the first BMW dealer in Orange County.

A common misconception is that Crevier BMW was the first BMW dealership in Orange County. In reality, Crevier opened its doors in 1971, one year after Roy Carver’s BMW franchise. Technically and historically, Sterling BMW is the first BMW dealer in Orange County, California.

1984 – Sale to Sterling Motors

In 1984, Roy Carver sold Rolls-Royce and BMW to John Belanger, who would become the owner of Sterling Motors, Ltd. Following the sale, the dealership name was changed to Sterling Rolls Royce & BMW (Sterling Motors, Ltd.).

1988 & 1991 – The Sale of Sterling Motors

In 1988, John Belanger sold the Rolls-Royce franchise to Steven Bren, son of Donald Bren (owner of The Irvine Company).

In October 1991, John Belanger sold Sterling Motors, Ltd. (BMW) to the Minor family under Mr. Wayne Minor.

John Belanger continued to oversee the BMW center alongside Mr. Wayne Minor and his son Preston Minor until John’s passing in 2011.

1997 – The Move to Pacific Coast Highway

In 1997, Sterling BMW moved from its original Jamboree Road location to a much larger, prominent facility on Pacific Coast Highway.

The Pacific Coast Highway facility was designed by Pettett Architects and built in 1986, funded by Lee West (through Tokai Credit Corp.) as part of a major expansion for his Jaguar line under Newport Imports Inc.

In the 1990s, a new luxury tax and an economic recession caused a significant decline in luxury vehicle sales. This downturn ultimately put Newport Imports out of business and made the Pacific Coast Highway facility available for Sterling BMW’s important relocation and growth.

Why we do what we do

BMW isn’t just a badge. It’s the enduring promise of “The Ultimate Driving Machine®.” From the racetrack-born genes to the precision German engineering that meets California sunshine, BMW represents a union of performance, design and emotion. Sterling BMW brings that promise home—on the coast, in the showroom, and on the road.

Our commitment to you

* **Top-quality vehicles**: Whether it’s a brand-new BMW sedan, SUV or EV, or a certified pre-owned model, we curate an offering that reflects true BMW craftsmanship. ([sterlingbmw.com][2])
* **Transparent service**: Our team listens first, guides second, and never pushes for the deal that “fits our quota.” We’re about fit for you—vehicle, lifestyle and budget.
* **Support throughout ownership**: From financing and leasing options to genuine BMW parts, service and EV-charging solutions—we’re with you long after the sale. ([sterlingbmw.com][3])
* **A distinct location**: Being in Newport Beach gives us a unique edge. You’re not just buying a car in Orange County—you’re buying into the culture of the coast, the premium lifestyle and the aspirational drive of BMW.
* **Customer-centric culture**: Our reviews show many 5-star experiences. Buyers often comment on how “the team was friendly, respectful and made the process painless.” ([Edmunds][4])

What sets Sterling BMW apart

* We’re *local to Orange County* yet globally minded: our customers range from Irvine and Costa Mesa to Los Angeles, and we make the BMW experience approachable. ([sterlingbmw.com][1])
* We embrace technology, but not at the expense of human connection: whether you prefer to shop in person or via our Virtual Showroom, the same respect and service apply. ([sterlingbmw.com][5])
* We cater to enthusiasts: Every BMW model from sedans to electrified and M-performance lines is part of our DNA. If you’re into the brand, you’ll feel at home here.
* We have a clear value proposition: No gimmicks, no excessive markup (in many cases), and a transparent, laid-back culture.
* We are embedded in a compelling locale: Newport Beach isn’t just a backdrop—it’s part of the story. Sun, surf, premium cars, and the feeling that driving should be something you *look forward to*.

Our mission & promise

At Sterling BMW we believe that driving performance and living well should go hand in hand. Our mission is simple: to deliver exceptional BMW vehicles and an ownership experience built on trust, enthusiasm and authenticity. We promise you:

* A straightforward purchasing journey
* Service and support aligned with BMW’s high standards
* An atmosphere where your expectations are anticipated, not managed
* A dealership experience that reflects the badge on your car

 A bit about BMW and why it matters

Since its founding in 1916, the BMW marque has stood for innovation, sporting heritage and luxury. From early aircraft engines to today’s electrified, high-performance machines, BMW continues to push boundaries. When you choose BMW— and when you choose Sterling BMW—you’re choosing a legacy of engineering and a community of enthusiasts.

Join our community

Whether you’re a lifelong BMW fan or new to the brand, we invite you to visit us at 3000 West Coast Hwy, Newport Beach. Browse the latest vehicles. Chat with advisors who know BMW beyond the spec sheet. Enjoy a transparent, comfortable buying experience. And start driving the kind of car that turns heads—on Pacific Coast Highway, in the valet lane, or just on your daily commute.

 Why now?

In today’s landscape—where EVs are rising, leases are shifting and supply is dynamic—choosing the right dealer matters. At Sterling BMW, you don’t get caught in the hype. You get the brand you love, the team you trust, and the buying experience you deserve.