"While my local dealer in San Diego tried to take advantage of me, Sterling BMW exceeded all my expectations. After going through the usual dealership games in San Diego, I reached out to Sterling BMW via email to see if I might have better luck elsewhere. I was connected to Tina S. From the initial contact, I have been impressed with Tina’s knowledge, patience, and professionalism. She guided me through the complicated process of ordering a new vehicle, and was able to clearly explain the BMW incentives I qualify for as a loyal customer. I’m a graduate school student, which means less work hours and more studying. Without Tina, I would not have been able to own a car that I always dreamed of. Thank you so much Tina! You’re an invaluable asset to Sterling BMW. I will be sure to do business with you again and recommend your dealership to my coworkers and friends down in San Diego!" - Stefan B., (Facebook, January 2019) "Sterling BMW takes great care of their customers. It is easy to schedule service appointments, check in and pick up. Great experience top to bottom." - AndersonR, (DealerRater, January 2019)